First, let’s get everyone on the same page. Website translation is the art of transforming your content into different languages to cater to diverse audiences. Now, let’s explore the different approaches to this magic.

1. Manual Human Translation

Ah, the classic! This is where seasoned IT linguists work their magic to ensure impeccable accuracy and cultural adaptation. High-quality translations are guaranteed, and your investment yields the best ROI. Plus, you’ll enjoy long-term relationships with a qualified translation company and top-notch ranking in search engines.

2. Machine Translation

It’s cheap, and it’s fast. But beware! The quality is often subpar, and accuracy concerns are real. Especially for languages with complex structures, machine translation can be a disaster. It might save you some bucks, but it could also cost you your reputation. What’s worse – Google and other search engines pessimise the ranking of machine translated pages as they treat its content as not relevant and messy.

3. Hybrid Translation (Human + Machine)

This method combines the speed of machine translation with human editing. While it might work for strictly technical materials, it’s not ideal for most language pairs. It often requires a lot of time and effort to make the translations usable, making you wonder if it’s really worth the hassle.

4. Crowdsourcing Translation

Here, you’re seeking help from the crowd to get your content translated. It may sound like a cost-effective option, but you sacrifice control and consistency. The quality might vary, and your precious content could end up riddled with errors and inconsistent terminology.